Customer Segmentation - Discover who's shopping with you, and who isn’t.And how to reach them.

 

Understanding your customers better, understanding your business better, is critical as you face growing customer expectations in a changing business environment full of complexity. 

Understanding internal data, and information from various external sources is essential - you need to know the numbers, trends and correlations, all of which will aid in better decision making. As a result, you know your customers better allowing for greater for retention and new acquisition. 

iVise can help you with this vital analytical process. Below is an example of some of the analytics work we do, in this case in the world of Customer Segmentation.

Identify ideal customers by spend and demographic, then measure the effect of marketing

Learn how much of your customers' spending you get, where else they spend and how much

Retail customers can be very anonymous, Even with a loyalty programme it is hard to get close to them, to understand their habits and interests, spend in category, or what percentage of that spend you are getting. 

To stay ahead of the game in today's competitive environment, you need the best insight into what is happening in your marketplace. You need timely, reliable data directly relevant to your business and in an easily absorbed format. 

When clients first see our analysis reports on their customers they are often surprised at who is actually shopping with them, and who isn't.

Our data analysts use anonymised banking and survey data to segment your customers and your competitors' by their spending profile, as well as their demographic. When you know which segments of the population your business or a given store is over-or under-indexed for as compared to the country as a whole or the store catchment area, you can determine valuable market segments and locations to target and how best to reach them, unearths trends and even create new products and services.  Our data analytics practice enables our clients to make informed market predictions that affect company strategy and then measure the resultant impact within the target market segments. 

Use banking and survey data to segment your customers

Insight into consumer customer profiles include the following information:

Demographic

Attitudes
Lifestyles
Income
Job satisfaction
Transport
Business

Finance

Banking
Shares
Loans & credit cards
Shares
Means

Interests

Gambling & Gaming
Sport
Holidays & travels

Media

TV
Radio
Magazines
Newspapers
Cinema
Internet

Retail

Food & Drink
Services
Products
Appliances
Vehicles
Supermarkets
Telecommunications

Quickly identify the best store locations, product mix and marketing opportunities

 

Summary: Customer Segmentation

Our customer segmentation process allows Large Retail organisations to quickly identify the best store locations, product mix and marketing opportunities and to act on that knowledge with confidence, because they build up insight over time as they measure the impact of each marketing decision on their target market segments.

We do not need any of your own data, but can incorporate it e.g. for product mix, to enhance your understanding.

Our Clients